A Veterans Affairs outreach campaign spent $2 million on Facebook advertising last year, and plans to spend an additional $1 million this year, according to a recent NextGov.com article.
Make the Connection tries to connect returning veterans suffering from PTSD with VA services, and the program believes that Facebook is the way to do it.
Other departments are more skeptical – many officials at the Dept. of State’s Bureau of International Programs felt that their office’s decision to spend $630,000 on Facebook advertising was wasted.