Unlike a corporate brochure, your Capability statement is brief, emphasizes your experience, and lists information and codes specific to federal contracting (GSA #; CAGE code; NAICS codes; small business status, and set-asides).
Capability Statements Show:
- Core Competencies: short introductory statement, with bullet points of key words
- Past Performance: past customers for whom your business has done similar work
- Differentiators: How do you stand out from the competition? Why should the agency award a contract to you?
- Company Information: DUNS; Socio-Economic (woman/small/veteran-owned); NAICS; CAGE; GSA #; federal/state contracts.
- Resources: Facilities, equipment, certifications, qualifications, industry standards
- Contact Information: Name; Phone; Email – a specific person, NOT sales@ or info@
Ask Not What the Agency Can Do for You; Ask What You Can Do for the Agency…
Remember to focus on the value to the agency – not on how good your company is! Avoid generic statements that add little meaning or value…’quality product’….’solutions provider’….’best in class’…..
What Are Your Company’s Differentiators? Ask Yourself These Questions:
Why did your biggest customer choose you? What is it that makes your company stand out from the rest – Training? Certifications? Experience? Why are your services/products/solutions better than others that are available?
Differentiators are NOT your Socio-Economic Certifications:
A Contracting Officer or agency buyer will be interested in your capabilities, your ability to perform, and your past performance – how you can help the agency; what your company can bring to the table.
While your status as a small business (or WOSB, Vet , 8a ) is important, it comes AFTER you show them your capability to perform.